Rado is a globally recognised brand founded in 1957, famous for innovative design and its visionary use of revolutionary materials to create some of the world’s most durable watches. Ever since its beginnings in Lengnau, Switzerland, Rado has had a pioneering spirit, with the brand philosophy “if we can imagine it, we can make it” still holding true today.
Only the best materials are approved to produce Rado watches. Hardness and scratch-resistance alone are not enough: durability and wearer comfort are just as important.
Key milestones in Rado’s impressive history include the world’s first scratch-resistant watch in 1962, pioneering high-tech ceramic in watchmaking in the 1980s, the monobloc injected ceramic case and the introduction of touch technology in a ceramic watch. The brand was also the first to use plasma high-tech ceramic.
Its unique approach to Industrial Design has been recognised with no less than 30 international design prizes.
Iconic style and substance are the cornerstones of the brand as Rado continues to assert its mastery of materials to create beautiful and eye-catching watches that will stand the test of time.
www.rado.com